Whether you’re looking to run a workshop drawing on a specific Prosper resource, running a full-blown cohort, or simply wanting to signpost Prosper to postdocs at your institution, communication is key.
Here you can find guidance on using the Prosper branding, including branded materials, as well as guidance how to talk about Prosper both to postdocs and other stakeholders and decision-makers within your organisation. You can also find information on communications strategies for your postdoc career development initiatives more broadly – drawing on our own experiences recruiting and running our pilot cohorts.
Here you can find the basics of the Prosper branding, together with links to high-res artwork and branded materials for you to repurpose.
There are three variants of the Prosper logo – suited to different formats and contexts:
The hi-res and .ai artwork for all these can be downloaded here.
Logo with strapline:
Logo without strapline:
Circular logo (ideal for things where the logo needs to be less prominent, or for usage such as social media profile pictures):
We use two fonts for all of our collateral and materials:
The official Prosper font – for use in our designed-up materials and in our logo – is the LL Circular family, specifically LL Circular Bold for headings and subheadings, and LL Circular Book for main body text.
However, this is a paid-for font, and we appreciate not everyone has it on their system. Therefore, for the bulk of our communications – we use the similarly-styled Arial font (Bold and Regular).
Both these fonts are clear and simple, in keeping with our commitment to accessibility.
In both cases we typically (on word documents and similar) use 16px for headers/subheadings, and 12px for main body text. However, in the modern multiple-format and web-heavy world, appropriate sizes are often dictated by the format – we generally aim for what looks clear and sensible in the context at hand.
c. Prosper portal QR code
This is our QR code for the Portal. While you’re free to use your own, using this one allows us to track (anonymously!) hit rates.
At the heart of the Prosper brand are a set of abstract icon tiles that can be combined as you wish.
We use 84 tiles in total, and these can be downloaded as .ai files here.
However, it is likely more convenient for you to use some of the tile sets we’ve already created and used ourselves, such as the one shown here. You can download the full set here.
As well as our abstract icon tiles, we also have three icons that carry specific meaning – they represent our Reflect, Explore and Act resources respectively:
The colours of these icons are fixed (see section on colour).
With the exception of our iconography, Prosper’s main brand colours are monochrome and greyscale. More precisely, the following shades:
We also have three specific coloured shades that we use to theme our Reflect, Explore and Act sections/resources, respectively. The Reflect, Explore and Act icons should always be in the correct shade, and the shade can be used to theme resources more broadly.
Additionally, in the same vein, we have distinct thematic shades for our Managers of Researchers and Institutions sections/resources.
We also use pastel versions of each where appropriate. The RGB and Hex values for all of these are:
Managers of researchers
f. Branded document templates
We have branded document templates ready-made for you to use within your organisation.
Our branded Powerpoint slide template can be found here.
Guidance for talking about Prosper and postdoc career development
While we certainly wouldn’t want to dictate how other organisations choose to talk about postdoc career development, here are some principles that underpinned our approach during our pilots, and in the creation of the resources here on the portal:
Avoid binaries like ‘academia or industry’ – this binary is too reductive of the options postdocs have. There are many non-academic career pathways available to postdocs that don’t neatly fall under the label of ‘industry’ (for example, many NGOs, third sector, Government roles, academia-adjacent roles, and more). It also shows a bias towards certain predominant pathways (such as Life Sciences à the Pharmaceutical Industry). We generally use the phraseology of ‘within or beyond academia’ or just ‘beyond academia’. This aligns with the term used in the Researcher Development Concordat
Prosper is for all postdocs of any discipline – we have resources for postdocs whose field of study falls within the Arts, Humanities and Social Sciences, just as we have materials of relevance for postdocs in STEM fields.
Prosper is not about pushing postdocs out of academia – rather, it is about furnishing postdocs with the information, skills and resources they need to take control of their careers, and thrive wherever their career may take them. Many of our resources are about non-academic career pathways, as we’ve found this to be a common gap in career development provision – but the point is for postdocs to make more informed and proactive choices and plans about their career. Furthermore, it is increasingly common for individuals to chart career pathways that take them in and out of traditional academia at any given point, and the lines between the two are increasingly blurry given the importance of collaboration and partnership in the modern world. At its heart Prosper is about research culture change, encouraging postdocs to not narrowly define their career success as securing an academic position but value the breadth of career possibilities available to them.
Prosper is not a ‘project’ or a ‘programme’ – it is a model for postdoc career development, and set of interrelated resources for enhancing postdoc career development (which is not to say, of course, that you cannot use Prosper as part of one of your own programmes or projects!).
Our How to Recruit a Cohort page has guidance and materials (at the very bottom) for engaging postdocs within your institution – both for the purposes of running a cohort or more generally for engaging them with Prosper resources.
Our page on Collecting Testimonials and Ambassadors contains guidance on how to use successful (or simply interesting and instructive) postdoc career interventions within your organisation to further promote Prosper and postdoc career development more broadly.
Our Running A Cohort page contains guidance on the logistics and practicalities of engaging postdocs in career development programmes (a Prosper cohort in this case, but much of the advice can be applied more generally), including guidance on communications.
Evaluation of Prosper career development interventions, as well as being useful in and of itself, can go hand-in-hand with your wider communications for the purposes of promoting postdoc career development more broadly. Our Evaluate Your Programme page contains guidance on this and the communications involved in the evaluative process.
For materials that may be of use should you need to ‘sell’ Prosper internally, either to postdocs or other stakeholder within your organisation, see: