Employer engagement ideas and resources
We emphasise the importance of a clear ask to employers in the Developing your Network section, but how do you go about determining the best employer engagement activity to meet your needs within the resources you have?
This section aims to help you do just that. You’ll find outlines of a range of different employer activities. For each one, we summarise how we used them, what we found to be their key advantages and their resource implications. We also provide session templates, that have worked well for us and advice on planning and running sessions.
Selecting an employer engagement type that works for you with a live audience
The table allows you to quickly compare three type of employer engagement interaction. You can then choose which you're interested in reading more about.
Workshop | Panel session | Fireside chat | |
Number of employers needed | 2 to 4 | 2 to 4 | 1 |
Maximum audience size | 10 to 16 | 100’s (limit on your Zoom account or room size) | 5 to 30 |
Session duration | 60 to 90 minutes | 60 to 90 minutes | 45 to 50 minutes |
Audience pre-work required? | Yes | Not necessarily | Not necessarily |
Level of audience/speaker interaction | Most interactive, high level of interaction | Moderate interaction | Moderate interaction |
Workshops comprise two to four employers who can provide insight and expertise related to the topic at hand. However, workshops are more interactive than panel sessions and so require a greater amount of planning and organisation.
In addition to the advice for running an employer panel, you may want to factor in the following additional advice when running a workshop.
When to run a workshop
An employer panel is a great way to hold a session that will benefit a large number of audience participants and that can relatively easily be converted into an enduring resource. A workshop is most appropriate when a smaller group of people (say, maximum 16) would benefit from exploring a particular topic in more detail, in an interactive way.
Pre-work for a workshop
Workshops require active participation and interaction to be successful, so you may consider setting pre-work for registered participants. You may decide to only grant entry to the workshop to those who complete the pre-work. This increases your chances of an engaged group of participants.
If pre-work can be shared and discussed with employer participants in advance then this can make employer contributions more relevant and meaningful. Bear in mind however, that setting pre-work will extend the planning period as you will need to account for collating and sharing the pre-work with your employer panel.
Examples of pre-work might include:
Asking participants to share perceptions of a particular sector or field in advance so that the employers can review and comment on this in the session. You could also ask for participants to share three words to describe a field, the skills needed in that field or the top challenges of the field and create a word cloud from this to use as a discussion point in the workshop.
Giving participants a case study or problem to solve which has been co-created in advance with the employer panel. It works well to provide the brief and one question or task in advance, and to carry out an additional task or two on the day.
Asking participants to share a one-minute pitch which will be reviewed live in the session.
Facilitation
Running a workshop requires a greater level of facilitation than panel sessions. It is likely to be more challenging to keep to time as, if the session is going well, you will have multiple contributions to elicit and manage, rather than just those of a two-to-four person panel. You may want to consider having two facilitators rather than one, depending on the complexity of your session.
For our purposes, an employer panel is a live session in which a number of employers take part in a facilitated discussion on a particular theme or topic, typically in front of a postdoc audience. A workshop is a more intensive session where a panel of employers interact more actively with the postdoc participants and may include pre-work to discuss together at the session. Employer workshops were also held without an audience, where a group of employers was invited to a workshop on a particular topic with the Prosper team, to ultimately create a resource for postdocs.
Panels are a really good way to give postdocs an opportunity to hear directly from employers and to ask any questions they may have in a safe environment.
Here, we list a number of factors to consider when developing an delivering an employer panel. We provide some sample resources and templates for organising a session which you can adapt as appropriate.
Key considerations
Theme or topic: This could be organised around a particular sector - such as local government, energy or manufacturing. You could select a theme or topic based on the demand or interest about that sector within your postdoc population. Alternatively, your panel could focus on a cross-sector theme or function, such as sustainability, data analysis or project management. We found this thematic approach to have the advantage of bringing a broad range of employers together and therefore having the potential to be relevant to postdocs from a broader range of disciplines. It also gives employers the opportunity to learn about best practice in other sectors.
Purpose and outcomes: It’s vital to have an understanding of what you hope your postdocs (and employers) will gain from participation. You may aim for participants to gain:
- More in depth understanding of career paths in this area
- Awareness of the key skills and competencies required to thrive in this field
- Ideas on how to get started in this field: where to research, network and apply for roles
- Greater understanding of the day-to-day realities, challenges and benefits of working in this field
- Top tips for thriving in this field
- Awareness of the similarities and differences between this field and working as a researcher (this works best if you have some former postdocs on the panel)
- Understanding of the values and culture within the field
These desired outcomes can be adapted once you’ve determined your panel members, for example, if they have particular expertise that you would like to draw out. What’s important is that you are outcome focussed from the outset.
Panel size: We found 3-4 employers to be an ideal number for a panel. This enables diverse views to be expressed while simultaneously allowing for more in depth exploration.
Session length: We found between 60 and 90 minutes to be the most successful session length. 90 minutes allows more in-depth exploration but it can be more difficult to persuade both employers and postdoc participants to commit for this amount of time. You could try starting with a series of one-hour sessions and expand to longer sessions once you have more established commitment.
With a panel of 3-4 in size allow around 20 minutes per topic question or talking point to allow each panel member around 5 minutes response time each.
Practical considerations: The majority of Prosper sessions were delivered online via Zoom and subsequently made available via the Prosper portal. Given that participation online requires a much smaller time commitment from employers, we recommend starting with this, and moving to live delivery at a later stage should you wish to.
If you intend to record the session and upload it to a website or video channel, make this clear to employers from the outset and get their explicit consent for this, follow UK GDPR legislation. You can also speak to your internal UK GDPR, data protection and comms teams who may have their own forms for this and can help you if you need bespoke advice
Securing employer engagement for a panel session
Process timeline - We’ve aimed to capture the learning from our own employer engagement during the Prosper pilots, you can use this timeline as a checklist or guide, but feel free to adapt it to your own resources and institutional context.
Sample session plan for a 60-minute employer panel - The following is a suggested format for a 60-minute session. You can adapt this as you see fit.
Communications templates- Example communication templates to be modified as needed.
Example slides for a panel session
Fireside chats are informal sessions, in Prosper’s case usually lasting 45 minutes, in which postdocs are invited to ask questions of a single employer in a more relaxed, informal environment. They require facilitation by a moderator, but have the advantage of giving postdocs the opportunity to drive the content of the session. They are also a great way for postdocs to practise carrying out informational interviews in a low risk way.
Keep in mind that, given by their nature they only feature a single employer, they may have less broad appeal and risk a relatively lower turnout. This can be mitigated by communications and promotion of the event that articulates the employer’s current role and career journey as relevant to as broad a range of participants as possible.
For employer engagement without a live postdoc audience
Employer interviews and 1:1 discussions
We carried out over 30 in-depth employer interviews when co-creating Prosper. These feature in both written and video formats on the portal. We also carried out many 1:1 discussions to inform our thinking.
Carrying out informal discussions with employers is a great way to develop your own knowledge about different industries in order to inform your own practice. If you wish to conduct more formalised interviews which can be featured on your institutional website or shared on the Prosper portal, our top tips might help.
Be consistent - try to stick to the same broad themes and topics when interviewing employers as this will benefit you if you wish to combine, or compare and contrast across your interviews in the future. Of course, conversation topics can ebb and flow naturally and it may be that you wish to explore some topics in more or less detail with different individuals. If you do want to make these interviews available make sure you collect expressed permission following UK GDPR legislation and best practice.
When co-creating Prosper, we asked employers about the key skills and competencies required to thrive in their industries. This enabled us to develop content on key in demand skills that is enriched with employer insight. Examples of questions you could use are provided to download here.
Consider your format– there is no right or wrong format for conducting employer interviews. Virtual video interviews are relatively simple to conduct and upload, provided they require minimal editing, while a written interview may be easier for postdocs to engage with. It may be beneficial to vary which format you use. This also helps cater to a diversity of postdoc and employer preference.
Download example initial email to employer approach for 1:1 discussion.
Sample employer questions.