We are a full-service marketing agency for companies working in the life sciences. Our clients could be companies of any size, so they range from start-ups to huge international companies, and they’re primarily in Europe and the US.
They are typically companies who develop lab equipment, lab reagents, materials, fine chemicals – either materials that pharmaceutical companies would use to develop their drugs, or raw materials for them, or the equipment that they might need to research and develop their drugs.
We also do a lot of work with companies to provide services for drug developers, so they might be clinical research organisations, or contract-manufacturing organisations.
So what we do with clients i starts with helping them think about their brand and the strategy. We do a lot of insight work, helping them to understand what is different about their brand or the products they’re selling.
How can we differentiate them from their competitors? That’s the foundation to then go ahead and develop the marketing plan and the tactics. Once you’ve got that, you can think: is the logo reflective of that? is the strapline positioning it well in the market, or do we need to change that or create a new one?
Then from there you go into your marketing planning, thinking about: who are we trying to target? who are we trying to reach? how are we trying to reach them? what do those targets read? what are their influences? how are we going to use those to get that message out there? and what is that message?
So we’re doing everything from the strategy to the logo design, website building, to a lot of content writing. This is why we have a lot of scientists on our workforce because we need to create messages that are going to appeal to our clients’ end-target customers, who are themselves scientists.
We do a bunch of other tactical things as well, like PR social media plans and lots of more traditional marketing as well (brochures, exhibition stands, etc.).